Here is another reason to consider taking the 1^st Choice path. It’s the opportunity to build your children equity in your business, which can have a lasting, positive impact. When you are a small business owner, the customer is yours. Entrepreneurs call this the book of business. The book of business builds value over time. The longer you serve your customers, customer retention, the more customers you have, business growth, and the higher the value of your book of business. In the end, your book of business or its equity is a legacy you can pass on to future generations.